When Kyle Wolber and the logistics team at Superior Ambulance set out to host their first-ever company-wide symposium, they had a bold vision and a tight timeline. What they didn’t expect was just how transformative Operative IQ’s new Event Management Module would be in turning their ambitious goal into a seamless, professional experience.
A Logistics Powerhouse Meets Innovation
With over 14 years of experience in emergency medical services, Kyle Wolber isn’t new to high-pressure planning. As Director of Logistics for Superior Air-Ground Ambulance Service, Kyle leads a team of nearly 20 supply chain professionals, supporting EMS operations across five states—Illinois, Indiana, Michigan, Ohio, and Wisconsin.
Superior Ambulance has long relied on Operative IQ to manage logistics and asset tracking, particularly for high-stakes events like the Chicago Marathon. But when the team began planning their inaugural event, Start to Finish: Providing World Class Care Symposium, they needed a more robust solution—one that could handle attendee tracking, scheduling, and on-the-fly event management.
“We did this in less than two months, but the software is really what was going to make you kind of go like ‘Oh, wow.’… It really felt like a large-scale conference that people would have went to.” — Kyle Wolber
From Concept to Conference in Under Two Months
The idea for the symposium was born in December 2024, with the goal of bringing together staff from across all Superior Ambulance’s service regions before the end of February 2025. The compressed timeline meant that every tool and decision had to perform under pressure.
Operative IQ had been using its internal Event Management solution to host the ENGAGE User Conference, and after a conversation with Kyle, CEO EJ Aufderheide made a pivotal decision—to offer the module to Superior as a customer-facing product.
By early February 2025, the module was in Kyle’s hands.
“Because we started this in December… we didn’t actually engage Operative until the middle of January. EJ finally came around to the idea and said, ‘Yep, we’re gonna do it.’ We got access at the start of February. So, we had a very short time.” — Kyle Wolber
Professional Touches That Delivered
Despite the tight turnaround, the Event Management Module delivered big wins for the logistics team. With built-in tools for registration, scheduling, badge creation, and real-time session updates, the software made it easy to pivot even in the final hours before the event.
“It made it feel like much more of a professional event… to be able to have a registration desk and people come up and then have a very professional looking badge ready for them.” — Kyle Wolber
The team used barcode scanners to track attendance at sessions, automatically linking participation data to CE (continuing education) hour credits. Real-time updates were made to session details, speaker lineups, and room assignments via the portal.
The Results? A Resounding Success.
With more than 250 attendees, the symposium went off without a hitch. The Superior Ambulance team was able to manage logistics smoothly, make data-driven decisions on the fly, and—most importantly—deliver a world-class experience.
The Event Management Module didn’t just help them meet their goals. It elevated the entire event.
“Easy to use. Professional looking software that will elevate your event. And overall, just a great experience for the first time using it.” — Kyle Wolber
Ready to Elevate Your Next Event?
Whether you're planning an internal training, community outreach program, or full-scale symposium, Operative IQ’s Event Management Module gives you the power to manage your event from start to finish—with the polish of a professional production and the flexibility your team needs.
Want to learn more? Contact us for a demo or reach out to your Operative IQ representative today.
